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Chaparral Boats

Think about it: your boat builder partnership is key.

Let's face it; the rules for selling boats have changed. Dramatically. In years gone by styling, fishability, performance, features and price got the job done. The name on the hull side is important, but now more than ever, the company behind the name is what it's all about. Robalo has become a leader in the marine industry because of our history, diverse product line, profit-minded business practices and solid management. Cutting edge technology and a time tested history create excitement and a sense of confidence. Value-oriented pricing sells. Aggressive marketing gets the word out. At a time when the headlines are filled with companies sinking or needing bailouts to stay afloat, Robalo's strong balance sheet provides a solid foundation for a dealer to build on.

Simply stated, you can't find a better boat building partner than Robalo. Fishing boats are our only business. That's all we do. Just fishing boats. Our numbers tell a convincing story. Robalo, and it's sister company Chaparral, have one of the strongest balance sheets in the industry. At a time when most boat companies are forced to slash budgets, Robalo continues to invest in new product development, offering aggressive factory rebates to move dealer inventory and bolster our already high customer service scores. Robalo's financial strength makes it all possible and strategically positions us for the future. At Robalo, we've always said, "The boats are the stars." That still holds true today, but it's equally important that boat buyers and dealers alike want to know the strength of the company and the people behind the name.

“It has been a sincere pleasure dealing with all the people at Robalo. Their responsiveness to daily needs, sales issues and customer service has been exceptional. We've dealt with many boat companies, none are more accommodating than Robalo. Their upper management staff has always listened to both our needs and our wants and has supplied us with the tools needed to survive in difficult times. We sell boats, but the real foundation of any business is the people. One thing my Dad taught me was to do business with people you trust. I trust the people at Robalo.”
      -- Robert Barone, D&R Boatworld - Green Brook, NJ


Feature: History Of Accomplishment And Consistency

Benefit: Boaters Know The Name And What It Stands For

History of Chaparral

Want to know where a company is headed? Look where they've been. History speaks volumes. Rating the most respected names in the fish boat business, Robalo ranks atop the list. The Robalo story of endurance, innovation and quality dates back to 1968 and the company's first 19-foot fishing boat. In it's storied past, Robalo was owned by AMF, Cobia and Brunswick prior to being acquired by Chaparral in 2001. Heading into the new millennium, Chaparral and it's parent company Marine Products Corporation (MPX - traded on the New York Stock Exchange), decided the perfect complement to it's already established line of sport yachts, cruisers, sport boats, Sunesta bow riders and Xtreme tow boats would be a premier fleet of outboard powered fishing boats. The timing was perfect. Fueled by Chaparral's founder Buck Pegg's lifelong passion for bluewater fishing, Robalo has not only capitalized on its incredible history but expanded its reach worldwide. New products have continued to set the pace. Every boat in the 2010 line is either brand new or completely retooled in the last five years.

Robalo has always built premier quality, performance-minded fishing boats. Our primary focus has always been on family fishermen that take their sport seriously. Innovation is priority one. Always has been. Robalo was the first to innovate the widely popular T-Top. We also were the first boat company to weld our bow rails instead of using riveted fittings. Robalo's innovative Hydro Lift deep vee hull design is a performance breakthrough that sets us apart from other fishing boats.

On a parallel track, the Chaparral story dates back to 1965 when Buck Pegg founded a boat company named Fiberglass Fabricators and launched a 15-foot tri hull that sold for a whopping $675. In 1977, a move to Nashville, Georgia, a name change to Chaparral and a new business partner, Jim Lane, put the company in high gear. As the square footage expanded and the centerlines inched up, so did the market share. Today, Chaparral and Robalo have more than a quarter million satisfied customers worldwide. Our well established and highly profitable dealer network testifies to the company's ability to compete in waterways around the globe. The Robalo dealer network is our link to the world and we treat each location as a key part of our success. Robalo has over 30 domestic dealers spanning the entire U.S. boating market and is considered the brand of choice in many markets. Internationally, our reach stretches to places like Italy, France, Spain, Netherlands, Singapore, Puerto Rico, Hong Kong, Greece and Japan. Yes, the boats are produced in Nashville, Georgia but our real home is at dealerships around the world and in the hands of premium dealers and boaters that know the pride of owning a Robalo.


FEATURE: Cash On Hand

BENEFIT: Financial Strength Moves Us Forward

Cash On Hand

Boats are important. People are important. Reputation is important. Equally important, particularly in today's economy, is a company's financial strength. With a net worth of $110 million and $51 million in cash on hand, few can match Robalo and Chaparral's confidence-building balance sheet. From day one, all of our growth has been self sustaining. Free from a cash-draining debt service, we're able to offer consumers better value, maximize profits and invest in the expansion of our dealer network. Robalo is one of a select few that can offer dealers financial backing every step of the way. We've got the financial horsepower to support your dealership in lean times, offer factory rebates to help spark sales, invest in new product development, help secure floor plan financing, retain key employees and target sales-oriented marketing campaigns. Warranty claims and co-op advertising are paid on time.


FEATURE: Consistant Management

BENEFIT: Trust Us To Make Solid Long Term Decisions

Jim Lane and Buck Pegg
Jim Lane, President and Buck Pegg, Founder

Two heads are better than one. Buck Pegg and Jim Lane form boating's most successful partnership. The duo joined forces in 1977 and are the driving force that propels Robalo and Chaparral. From day one they vowed to never implement a management decision that both didn't agree on. While decisions are made in concert, responsibilities never overlap. Buck Pegg runs Manufacturing and Engineering. Jim Lane handles Sales, Marketing, Purchasing, Customer Service, Finance and Accounting. Neither operates in a corporate ivory tower, but is hands on every step of the way. Dealers, vendors and employees all enjoy an honest, open relationship where integrity is standard.

“Great Bay Marine has been a Robalo dealer for the past 13 years. Robalo consistently has shown they are committed to our success. Under Buck Pegg's leadership, Robalo has built the classic fishing boat. Today's customers demand so much from their fishing boats. Robalo answers with plush interiors and user friendly cabins to create a line of boats that are geared up for fishing adventures and family fun.”
      -- Timothy Kelly, Great Bay Marine - Islip Terrace, NY